The campaign, ‘Win the Right Way’, was created by Havas Worldwide London and AnalogFolk. It was launched by a high-profile ad campaign starring Chiwetel Ejiofor, Oscar Isaac and Liao Fan.
I was commissioned by Havas to shoot unit stills and behind the scenes images of all three films as well as key art portraits for the global social media campaign.
It was a hectic shooting schedule with a lot of moving parts. Oscar Isaac was filming Star Wars in the studio next door at Pinewood and had to do separate monologues in English and Spanish, it was a lot. Considering the pressure he must have been under, his patience and generosity of time, was all the more impressive. A true gentleman.
The ad was directed by Daniel Wolfe and Robbie Ryan did the cinematography. It communicates Chivas Regal’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others.